Create Brand Awareness
Do consumers even know your brand exists? Twitter is a food entrepreneur's best friend. With Twitter (and other social media platforms), you are able to reach your intended customers immediately. They are also able to reach out to you, providing feedback or insights that used to take months to gather.
In-store surveys are still a great way to reach out to consumers and establish your brand. You can combine these surveys with food demonstrations to give consumers a chance to try your products and give feedback.
Influence Consumer Preferences
Building brand awareness is the first step—you need a method of influencing consumer preferences. Set up a blind taste test at a neutral location, letting consumers sample your product and that of your competitors.
Find out which brand they prefer, and most importantly, find out why. Is it the taste, the packaging, or what they believe you stand for?
Developing a product positioning statement is a precondition for helping you think about your entire brand ex