Online food delivery is a rising and prominent trend in India now. Food delivery platforms such as Zomato and Swiggy have extended their user base at an exponential rate. An online study states that the food delivery market in India can be expected to grow to $4 billion in the year 2020. Driving motivation from this growth, online food delivery companies are looking to go for artificial intelligence for improving customer experiences.
Case Discussed: The Swiggy Growth Saga in India
Over the past 2 years, Swiggy has witnessed tremendous overall growth. The number of interactions (consumers, riders & restaurants) has grown from 2 billion in October 2017 to 40 billion in January 2019. In the same period, the number of restaurants that Swiggy serves has grown from 12,000 to more than 55,000. The food-delivery staff also grew from 15,000 to 120,000 in the same duration. All these growth numbers depict just one thing- the company is now looking beyond human interactions to match up the pace in the industry. It has already started investing in technologies like AI for helping their sys